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About David Southgate

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A Philosophy on Writing for the Web

"The Web demands a more interactive style of writing— tighter, less like market-ese, more scannable," says Southgate.

"Sound editorial principles can't be replaced by fads and guesswork. In the age of real-time marketing, targeted, brand appropriate content and campaigns can be delivered to the right consumer at the right time. It's the ultimate placement strategy. With Web-based measurement tools, you can know up to the minute if your content is effective, making adjustments accordingly."

Bio

An on- and off-line communications professional, David Southgate brings a strong editorial voice, creative panache, strategic perspectives, and strong producing skills to every project.

This just in from the Tropics

Following the Dot-Com emplosion and 9-11, David Southgate headed to tropical Puerto Rico, where he set up shop as a seasoned freelance writer and editor. Today he covers technology careers, executive management issues, technology projects, and, of course, travel adventures in the Caribbean. He is pleased to include among his clients CNET, JupiterMedia (Internet.com and EarthWeb), ComputerUser magazine, Corporate & Incentive Travel Magazine, Insurance Meetings Magazine, and Executive Traveler. More will surely follow.

Dot-com Diehard

David spent five years working on Internet projects, most recently for Digital Pulp, a consultancy in New York, where Southgate was a Web Strategist on client accounts--basically helping them justify expensive Internet projects. Prior to that, he was techies.com's Managing Editor, responsible for an $800,000 budget and a staff of six people who launched techies.com's online community and career content. From 1997 to 1999, David managed Internet projects and content creation for a dozen client projects for the Minneapolis-based consultancy Key Investment.

Results, the early hallmark of a career

David began his career as an independent writer and publicist in the early '90s and quickly earned a reputation for his creative, results oriented style. His client roster at that time included Walker Art Center, an internationally prominent modern art center for whom Southgate publicized 150 performing arts events annually (and quite successfully, we might add).

He also worked in television promotion for social conscious stations and producers such as KTCA-TV (now Twin Cities Public Television), a Minneapolis/St. Paul PBS affiliate, and the Independent Television Service, an arm of the Corporation for Public Broadcasting. Both opportunities gave him national public relations experience.

He holds a B.A. in Journalism from the University of Minnesota, an IT project management certification from COMPTIA, and speaks both Spanish and English.

A British national and U.S. citizen, Southgate is a travel junkie, having visited cities around the U.S., Ireland, England, the Mexican Riviera, and the Caribbean. [ resume ]

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david southgate
writing for living.