Minnesota Wild NHL Hockey

When this Web site was developed, the team had yet to be named or play a game, so the challenge was to build an information rich site that would get Minnesotans excited about hockey again and help sell 18,000 season tickets. Site content was planned a year ahead of time, developed, and loaded to the site. To keep it fresh, Minnesota Wild NHL Web administrators used a custom content management system.

Southgate's roles:

• Producer
• Content Manager
• Account Executive
• Content development, acquisition, and editing
• Information architecture

Result:

• Site was highly praised by fans, who bought 12,000 tickets within the first year of the site's launch. On the day the team was names, the site received 200,000 page views in two hours.

Minnesota Wild sample Web pages:
Click the image to view samples.