flowersandgifts.com

The e-commerce, consumer products site flowersandgifts.com was seeking direction with concepts, content, corporate policy, branding, and transaction flow.

Southgate's roles:

• Executive Producer
• Concept development
• Site flow and architecture (in tandem with an information architect)
• Content development
• Content acquisition and negotiation

Concept:

• The first example on the right is a splashscreen used beforeValentine's Day to entice people to use the site.

Result:

• Site launched on time (within eight weeks) with more than 250 flower arrangements to choose from, a highly intuitive design, and an easy shopping cart and sales flow process.

Pre-launch splash screen:
Click the images to view samples.

flowersandgifts.com Web site samples: