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flowersandgifts.com

The e-commerce, consumer products site flowersandgifts.com was seeking direction with concepts, content, corporate policy, branding, and transaction flow.

Southgate's roles:

  • Executive Producer
  • Concept development
  • Site flow and architecture (in tandem with an information architect)
  • Content development
  • Content acquisition and negotiation

Concept:

  • The first example on the right is a splashscreen used beforeValentine's Day to entice people to use the site.

Result:

  • Site launched on time (within eight weeks) with more than 250 flower arrangements to choose from, a highly intuitive design, and an easy shopping cart and sales flow process.

Pre-launch splash screen:
Click the images to view samples.



flowersandgifts.com Web site samples:

 

David Southgate
dsouthgate@ureach.com
145 East 27th Street, #1-B
New York, NY 10016
Cell: 917.587.7048
Voicemail: 877.576.8964

© 2001 David Southgate, all rights reserved.